The 7 Deadly Sins of Distribution for Vacation Rental Owners and Managers and How to Avoid Them

Avoiding the “7 Deadly Sins of Distribution” will put vacation managers on the path toward smart distribution, which means optimal positioning on OTA’s and increased bookings from the most profitable travelers.

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The 7 Deadly Sins of Distribution: #7 – Not Yielding Rates

There’s a misperception in the vacation rental industry that yield management is for large properties, for hotels. However, in an article for Hospitality Technology Lin Grensing-Pophal suggests, “smaller facilities may feel the direct impact of revenue management even more than larger counterparts.”

There’s no doubt about it, yielding to the market can be challenging. Revenue managers …Read More

The 7 Deadly Sins of Distribution: #6 – Too Few Travel Reviews

Nine in ten vacation rental owners report this year’s bookings are the same or better than previous years, and 60% of respondents in a TripAdvisor survey planned to stay in a rental home this year, up 7% from 2014. While this means increased occupancy for many vacation rentals, it also means that the marketplace is …Read More

The 7 Deadly Sins of Distribution: #5 – Not Pooling Inventory

There is strength in numbers. This is quite literally true when it comes to offering inventory to OTAs.

While it may seem wise to break up inventory to spread across the channels, nothing could be further from the truth.  Here is why pooling inventory is valuable:

1). Increases OTA rankings
Many vacation rental management companies manage channels manually, …Read More

The 7 Deadly Sins of Distribution: #4 – No Promotions

Promotions aren’t a luxury or an occasional or reactive incentive to book, they are a necessity. The distribution channels value promotions, and fortunately so do travelers. Forty-seven percent of US travelers say that special offers play a big role in booking decisions, according to a 2015 TripBarometer, and 80% of OTA bookings are with promotions. …Read More

The 7 Deadly Sins of Distribution: #3 – Bad Photos

Travelers are visual. Not only are they inspired by imagery, travelers use photos at nearly every juncture of a travel decision. While rate may be given as the top decision-making factor for travelers, photos are necessarily the second. If the photos don’t speak to the guest, their consideration stops there.

When it comes to OTA distribution, …Read More

The 7 Deadly Sins of Distribution: #2 – Stagnant Prices

To stagnate is to be sluggish or dull, and stagnant prices are just that. Stagnant rates signify an outmoded vacation rental industry—one where the sofa edges are frayed and the linoleum peels in the corners—making them 2nd of the 7 deadly sins of distribution.

The obvious problem with flat rates is lower ADR. Stagnant rates don’t …Read More

The 7 Deadly Sins of Distribution: #1 – The One-Week Minimum

There’s distribution, and then there’s smart distribution. On its own a distribution tool will substantially increase occupancy simply by virtue of automation; however, using a distribution tool wisely can also mean ADR increases as well as higher OTA rankings and greater visibility.  But what is smart distribution? Ultimately, it’s the human element. The strategy. It’s …Read More