Vacation Rental Marketing Mixology: Hot Toddy
Curing Ailing Bookings
Ingredients:
1 oz bourbon
1 tbsp honey
2 tsp fresh lemon juice
¼ c boiling water
If only the recipe for the low season occupancy flu were this simple. Low season presents problems for even the most experienced hospitality marketers. Naturally, it will not ever be as robust as high season, but there are remedies that can make …Read More
Vacation Rental Marketing Mixology: The Power Shake
How to Drive New Guests and Lower Guest Acquisition Costs
There are hundreds of recipes for power shakes out there, but they all boil down to a few key ingredients: fruit, yogurt, sometimes juice, maybe some protein powder, and possibly a few leaves of spinach. Presto. A competitive edge with just five ingredients.
Lodging suppliers are in …Read More
Photos Drive Bookings
The Most Important Tool in Your Arsenal
Photos determine the first impression of your property, making them the most important tool to increase your bookings. Do you have plenty of images of your property? Are they appealing to prospective visitors? Where could improvements be made? These are the questions property managers should continually ask themselves. Potential …Read More
Vacation Rental Marketing Mixology: A Round for All My Friends
Vacation Rental Marketing & Distribution
In Hungary, never clink your glasses when saying Cheers! In Russia, there is always a toast, so hold onto your drink until after the first one is made. In Germany, make and keep eye contact while toasting. In Ireland, if you buy one for yourself, buy one for everyone else; it …Read More
Vacation Rental Marketing Mixology: I’ll Have It Neat
The Mixology of Keeping Things Simple
Without water or ice. Not chilled. It’s the purest, simplest way of serving a drink. Simple does not suggest a plain or uncomplicated end product, though. The delivery is simple, but the drink is complex with the nuance of an aged Scotch or thoughtfully crafted Vodka. The same is true …Read More
Vacation Rental Marketing Mixology: Revenue Cocktail
The Mixology of Increased Revenue
Known as one of the most complicated cocktails in the world, the Rum Martinez takes 23-year-old rum, toasted wood chips, a smoke infuser, vermouth, maraschino, and bitters. While not heavy on ingredients, it is heavy on process. The Commonwealth, on the other hand, revolves around ingredients, an astounding 71 of them. …Read More
Repeat Guests: Creating Lifetime Customers
OTA’s as a Gateway to Repeat Guests
Repeat guests and OTAs are often seen as mutually exclusive; one does not beget the other. OTAs are widely considered to be the domain of the new guest—the last resort for the new guest, at that. A long-range view of the guest acquisition strategy, however, will take into account …Read More
Simplify Distribution with LesiureLink
Simplify Distribution with a Channel Management Partner
The amount of online channels that a property management company can push and sell inventory on is seemingly endless and constantly growing. Although many of the smaller companies have been scooped up by the larger players, each one generally still requires a separate contract, separate inventory load, and sometimes, …Read More
Boosting Summer Mountain Sales
The Evolution of the Summer Mountain Sales
Summer mountain sales are definitely evolving! In the 2013 Colorado Tourism report, leisure visits from June to August outpaced those between January and February with 4.8 million visits in the summer compared with 3.7 visits in the winter season. Some are dubbing what was once considered the shoulder season, …Read More
Channel Management for Vacation Rentals Simplified by LeisureLink
Customer Trends Create a Need for Savvy Distribution Channel Management
Channel Management – the gateway to simplifying your business strategy
Consumer patterns are changing quickly. The online travel market and customer behavior are the drivers leading to the growing number of distribution channels, and new channels are coming online with greater frequency. Believe it or not, travel …Read More