Vacation Rental Marketing Mixology: The Power Shake

How to Drive New Guests and Lower Guest Acquisition Costs
There are hundreds of recipes for power shakes out there, but they all boil down to a few key ingredients: fruit, yogurt, sometimes juice, maybe some protein powder, and possibly a few leaves of spinach. Presto. A competitive edge with just five ingredients.

Lodging suppliers are in …Read More

Making More Money: Mobile

Property management companies (PMC’s) are charged with serving guests and satisfying owners, often with minimal staff and strict budgetary constraints. At the end of the day, these efforts still must result in profits. To do this, PMC’s have to be poised to increase revenue in all possible ways. Some may  ask, “But we’re on the …Read More

The 7 Deadly Sins of Distribution: #3 – Bad Photos

Travelers are visual. Not only are they inspired by imagery, travelers use photos at nearly every juncture of a travel decision. While rate may be given as the top decision-making factor for travelers, photos are necessarily the second. If the photos don’t speak to the guest, their consideration stops there.

When it comes to OTA distribution, …Read More

Embrace Social Media to Increase Revenue for Your Hotel or Resort

If you are trying to figure out how to increase revenue for your hotel or resort you have probably poured your effort into getting top results in internet searches, being featured in trade journals, and reaching out to potential guests in all the traditional ways. While online reservations are a great way to get more heads into those …Read More

TripAdvisor Tips for Hotels and Resorts: Keep Your Hotel Clean and Visually Appealing

With a hotel business, the first impression often comes from the internet, when people are browsing through their hotel options for their business trip, vacation, or getaway. While you also want to impress those that have not seen your hotel yet and choose to look for a hotel once they arrive at their destination, since …Read More