Do’s and Don’ts of Responding to Guest Reviews on TripAdvisor

If you get a negative review on travel review websites like TripAdvisor, it can impact your online reputation in two ways. First, potential guests may be dissuaded from staying at your property if they read a poor review. Second, the way that you respond to a negative review online can impact your reputation even more. …Read More

Learn How to Handle Negative Reviews on TripAdvisor

Have you received a bad review on TripAdvisor? Or do you simply want to know how to handle negative reviews on TripAdvisor before it actually occurs? In either case, there are some things that you should and should not do. 
To begin with you need to understand that although you’re feeling frustrated and possibly even angry, you don’t want …Read More

TripAdvisor Tips for Hotels and Resorts: Positive Reviews

Most TripAdvisor tips for hotels and resorts revolve around how to deal with negativity and criticism. That’s perfectly understandable, as the details of how you respond to criticism can go a long way toward impacting your brand’s reputation – positively or negatively.
However, what do you do about the positives? It’s important not to forget that positive …Read More

The Keys to Getting Your Property Featured on Priceline

As most of us in the hospitality industry know, offering a great experience for your guests is not a sole guarantor for success. If customers don’t know about your property, it simply doesn’t matter how great it is – the guests will not come. That’s why large travel sites like Expedia, Priceline and Orbitz are so …Read More

Want to increase revenue for your resort? Create relevant ‘content’.

Any hotel or vacation property owner knows of the real estate mantra that can help define the resort’s success: “location…location…location.”
Equally as important when it comes to attracting guests is the underlying strategies driving the branding and marketing message. And when it comes to the backbone of any social media campaign, and how to increase revenue for …Read More