The Evolution of the Summer Mountain Sales
Summer mountain sales are definitely evolving! In the 2013 Colorado Tourism report, leisure visits from June to August outpaced those between January and February with 4.8 million visits in the summer compared with 3.7 visits in the winter season. Some are dubbing what was once considered the shoulder season, …Read More
Profitability in the Midst of Unpredictable OTA’s
Expedia Inc. CEO Dara Khosrowshahi has plans to move HomeAway from a “listing business to a transactional business,” at which point it will go into direct competition with Airbnb and Booking.com (Skift). The ramifications may initially be small quakes, but once all is said and done, the entire vacation …Read More
By Julian Castelli, CEO of LeisureLink
The recent news of Expedia’s acquisition of HomeAway is paving the way for the disruptive convergence of the travel, vacation rental, and hospitality industries as LeisureLink finds itself at the forefront of the evolution.
This strategic move by Expedia demonstrates that the vacation rental market is significant to the major travel …Read More
Airbnb’s recent expansion into the vacation rental market heralded a strategic shift to move beyond the peer-to-peer model on which it was built, and is making big waves in the hospitality industry (Wall Street Journal). While there is much speculation about the impact this will have on the industry, there is little doubt about the …Read More
Nine in ten vacation rental owners report this year’s bookings are the same or better than previous years, and 60% of respondents in a TripAdvisor survey planned to stay in a rental home this year, up 7% from 2014. While this means increased occupancy for many vacation rentals, it also means that the marketplace is …Read More
There is strength in numbers. This is quite literally true when it comes to offering inventory to OTAs.
While it may seem wise to break up inventory to spread across the channels, nothing could be further from the truth. Here is why pooling inventory is valuable:
1). Increases OTA rankings
Many vacation rental management companies manage channels manually, …Read More
Promotions aren’t a luxury or an occasional or reactive incentive to book, they are a necessity. The distribution channels value promotions, and fortunately so do travelers. Forty-seven percent of US travelers say that special offers play a big role in booking decisions, according to a 2015 TripBarometer, and 80% of OTA bookings are with promotions. …Read More
Travelers are visual. Not only are they inspired by imagery, travelers use photos at nearly every juncture of a travel decision. While rate may be given as the top decision-making factor for travelers, photos are necessarily the second. If the photos don’t speak to the guest, their consideration stops there.
When it comes to OTA distribution, …Read More
To stagnate is to be sluggish or dull, and stagnant prices are just that. Stagnant rates signify an outmoded vacation rental industry—one where the sofa edges are frayed and the linoleum peels in the corners—making them 2nd of the 7 deadly sins of distribution.
The obvious problem with flat rates is lower ADR. Stagnant rates don’t …Read More
There’s distribution, and then there’s smart distribution. On its own a distribution tool will substantially increase occupancy simply by virtue of automation; however, using a distribution tool wisely can also mean ADR increases as well as higher OTA rankings and greater visibility. But what is smart distribution? Ultimately, it’s the human element. The strategy. It’s …Read More