If you are trying to figure out how to increase revenue for your hotel or resort you have probably poured your effort into getting top results in internet searches, being featured in trade journals, and reaching out to potential guests in all the traditional ways. While online reservations are a great way to get more heads into those revenue generating beds, another powerful tool has become available to the hotel industry. Social media platforms like Facebook and Twitter can help you increase your reach, make personal connections with your guests, and provide those searching for a place to stay with all the information they might want. Here are some tips for effectively utilizing social media to promote your hotel or resort.

Post High Quality Photos

Platforms like Facebook, Titter, and Instagram are extremely visual sites. If you feature low quality images on your social media, it will influence potential visitors and not in a good way. High quality photos will help draw people to your social media sites. Post pictures of everything: public spaces, private spaces, grounds, even attractions and eateries surrounding your hotel and resort. Offer as much information as you can with photos.

Invite Guests to Like or Comment on Your Social Media Pages

Positive reviews from guests are one of the best ways to entice more visitors. Potential guests are going to put a lot of stock into the experience of someone who has actually stayed in your hotel or resort. The more likes, comments, and reviews a service has, the more trusted they seem. However, while you might receive some truly glowing recommendations, you must have a plan in place for any comments that are less than stellar. Rapid response to any comment, bad or good, is the key to building a good relationship with your guests.

Engage with your Followers

First and foremost, social media platforms are a place to connect. Connecting and engaging with your followers will help you cultivate relationships with guests and show potential guests a different side to your hotel or resort. You could offer special promotions over social media, post content your guests might be interested in, or give new guests the local’s guide to your town.

Using social media to interact with your guests can build great relationships and invite more guests in the future.

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